- An issue is moving quickly and needs to reach a lot of advocates fast
- A person is so intimidated by other advocacy methods or strapped for time that he/she would not take any action at all without online tools
- An organization wants to build awareness about an issue
- An organization wants to build up a database of people who care about the issue
Let's take a look at three of the most common ways to advocate online and explore their pro's and con's...
1. Online Petitions
You probably see petitions on your friends' Facebook page. Autofill in your address, click one button, and your done! Here's an example of a recent one.
So easy! Well, not so fast. I truly believe petition organizations actually do send the petitions in, but I think they have become more of a marketing tool. When the ONE Campaign first started doing these, it was pretty new. Back then, offices really sat up to take notice when an online petition had 100,000 signatures. Now, the internet landscape is pretty flooded and offices know how easy it is and are wise to the reality that people can game the system by making up multiple email addresses. I think the main purpose is really to collect your information, so they can put you in the database for more petitions from their client and/or target you for fundraising asks. This isn't necessarily a bad thing. It's good for groups to find likely advocates and then urge them to take a next step by donating or taking a deeper action later!
Pro-tip: If you decide you want to sign online petitions, give them a different email than your main personal address. You know...the one you give to online stores and political candidates, so you won't see all their junk mail? You may well want that future information, but I'd rather have it in a different account to check at my leisure instead of having my personal inbox flooded.
This free tool has been getting a lot of attention this year. With a promise to help you "write Congress in under 2 minutes," this app is engineered to be an easy, daily method for a texting generation to communicate with your U.S. senators. Once you sign up at the Resistbot website, you can use your phone texting function to type "resist" and send it to 50409. A friendly, automated bot will ask for your name and zip code. The zip code is used to determine who your public officials are. Then, just type in your message. The automated system will then fax your message to your U.S. senators. I used Facebook messenger for this exchange to send in a message about Medicaid.
Guess which of my senators is the biggest target for
Resistbot and chose to unplug!
The upside is that you can comfortably type away at your keyboard. You can copy and paste your talking points from a different website. You don't even have to use postage! I recommend this to my elderly advocates who find it physically painful to actually handwrite many letters. Here's an example of one from the CARE website.
Also, it may sound odd in this era of keyboarding and poor handwriting, but it really is even better if you can handwrite your letter and mail it. Staffers report that members are more moved by a handwritten letter because they know you cared enough to take the time to write each word instead of cutting and pasting. It's a connection to the human on the other side. Sometimes, my young grade-school advocates (and one highly creative adult!) will even use markers and pretty pens to make their letters stand out. I think that's all kinds of awesome!
4. Online "Letter to the Editor" Tools
This is my FAVORITE kind of online action! Letters to the editor in your local paper are great advocacy tools because it shows the member of Congress that your community is talking about your issue publicly. Your letter goes out to thousands of people at once via local media! In addition, you can have friends and neighbors print out the letter and mail it to your member of Congress saying that they read it and agree with you. However, most people don't take this action because it's pretty daunting to come up with a succinct description of your issue in less than 200 words. A tool like this gives you a nice template that you can customize and send in to your paper directly from the website. How cool is that!
Here's an example from www.RESULTS.org about U.S. health care...
Just be sure to rephrase things in your own voice and don't just copy it word for word. If more than a few people submit a letter an editor can recognized as copied, you run the risk of not being published and having a bad reputation at your paper.
Are these on-line tools better than nothing? Yes! But remember, Congressional offices are run by smart people and they are understand about easy shortcuts. The more effort you put into an advocacy action, the more they can see you care and the more impact it will have on your member of Congress. Here's a handy chart of responses from Congressional staffers and members of Congress about which actions have more influence on them if the member has not already arrived at a firm decision on an issue. As you can see, an in-person visit from constituents is the gold standard. It's the hardest to do and has the most influence!
NOTHING takes the place of a human to human interaction. If they hear your voice or look at your handwritten words, staffers know that you took the time to do it yourself. You are not an online "bot." They have to take the time to listen or read. By all means, use easy online tools, but don't just pat yourself on the back thinking your work is done for the day.
I firmly believe that some offices rely on constituents who oppose them just getting bored of calling or writing every day. Don't let them be right.
So, make the online tools an "and," not an "or." Look into your children's eyes, remember what it is you're fighting for, and recommit yourself to making a phone call or writing a real letter every day. You wouldn't trust their care-taking to a bot, would you? So, don't trust their future to one either.