Tuesday, November 25, 2014

#GivingTuesday SO much cooler than #BlackFriday


I'm not a big fan of Black Friday. I can kind of get behind Small Business Saturday. Cyber Monday just seems like a plain old Monday back behind my laptop. But #GivingTuesday?...here's something special. Now we're talking!

In the past few years, the way #GivingTuesday has worked is that Americans go nuts spending their expendable (or not-so-expendable) income in the days following Thanksgiving on presents for the upcoming holidays. Then, they give back to their local or global community by making contributions to their favorite charities. #GivingTuesday is a celebratory day to kick off the giving season, when many people make their holiday and end-of-year charitable gifts.

I have, however, noticed something missing from #GivingTuesday are the deals
...until now.

We're attracted to the 2-for-1 deals of Black Friday, Small Business Saturday, and Cyber Monday because we can make our money go farther. Well, guess what? This year, Shot@Life has got a smokin' hot charitable deal for you!

Shot@Life, the UN Foundation campaign to bring life-saving vaccines to children around the world, is partnering with the Bill and Melinda Gates Foundation to bring you a one day only 2-for-1 deal for this #GivingTuesday, December 2. 

Shot@Life is focusing on raising funds to protect 40,000 children against pneumonia this #GivingTuesday at www.shotatlife.org/donate Why? Because pneumonia still kills more children under the age of five than ANY other disease worldwide. The good news is that global health efforts to date have succeeded in reducing the number of annual child pneumonia deaths worldwide by roughly 1.3 million since 1990 - nearly a 60% reduction! More good news: one pneumococcal vaccine is $5.00 and to fully protect a child it is just $10.00. So, how will we get to protecting 40,000 children? By people like YOU and me donating what we can at  www.shotatlife.org/donate to be matched by Bill and Melinda on December 2, up to $200,000! We give...Bill and Melinda match. That means double the immunizations against pneumonia, double the lives saved!

So, on December 2nd, consider vaccinating one or more children against pneumonia at www.shotatlife.org/donate, then telling the world why you did it by posting an "#UnSelfie" picture (like the one here) with your reason to inspire others to do the same. Join me in saving lives on the most unselfish day of the holiday season.