Monday, April 14, 2008

Chuck Taylor: Project (RED)

Great news for Chuck Taylor converse fans! Converse has a program for the 2008 year called 1HUND(RED). They have teamed up with the Project (RED) to make a line of shoes to alleviate poverty. "Converse's 1HUND(RED) initiative brings together a hundred artists from around the globe to celebrate the artistic spirit and help fight AIDS in Africa. With our canvas as your canvas, 1HUND(RED) illustrates how the power of creativity can help change the world." 10% of the net wholesale price of these shoes will be given to The Global Fund to fight AIDS, Tuberculosis, and Malaria.

Even more fun is Make Mine (RED), a fun program by which you can design your own Chuck Taylor sneaker fully customized for you! You can even specify tongue color or get text printed on them. 15% of the sale will go to The Global Fund.

I haven't ordered a pair yet, but if you see someone walking around with crazy Chucks that have "ccyl" up the back, you'll know it's me :)

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