Thursday, December 5, 2013
Seasons of Giving: #GivingTuesday and Beyond
Did you know yesterday was Giving Tuesday? Our 2nd-ever national day of giving in the U.S., part of a growing movement to followup the commercialism of "Black Friday," "Small Business Saturday," and "Cyber Monday." According to one of my friends who works with the social media campaign, preliminary results say that experts are estimating a 90% increase in online giving. Hooray! (Don't ask me how in the world someone calculates that since it involved national charities as well as teeny-tiny local ones) My own local food bank made $5000 yesterday, twice as much as last Giving Tuesday. Maybe I'm so excited about this because this day is an oasis of altruism celebration in the middle of a month that is increasingly about buying luxuries instead of love and caring for those in need.
I'm thrilled that Giving Tuesday is gaining traction yet I'm also concerned about the rest of the year, especially in the context of teaching my little ones to give. Of course, we've been depositing toys in the Toys for Tots been as always, how can we keep it up in all seasons? How does one go about creating a culture of giving in your home all throughout the year and not just at holiday time? Here are three thoughts from me: